Compare and contrast the format and purpose of backgrounders, fact sheets, and FAQs
What will be an ideal response?
Each of the three pieces is formatted in a different way to match the different perspectives with which journalists approach a topic. The backgrounder is written in prose
and is presented as a narrative. It is designed to help all reporters and other connectors
who are looking to present their account of the subject in the same form, whether in
writing or by word-of-mouth. Fact sheets take a different approach to the same information
by listing it in bulleted format to help journalists who are not looking to tell a tale,
but rather are searching for some details pertinent to a specific subject. Finally, FAQs
offer a third option; they point out the questions that a typical audience for a given
connector might have and supply answers that relate to the firm and its products. Many
press kits include all three pieces, while some MPR professionals choose to include
a backgrounder and either a fact sheet or an FAQ.
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The guiding principle of The Richards Group advertising agency is "we sell the truth."
Indicate whether the statement is true or false
The following list contains several items that appear on an income statement. 1 . Other revenue and expenses 5 . Net Income 2 . Income before taxes 6 . Operating revenues 3 . Income taxes 7 . Income from operations 4 . Operating expenses Select the choice that lists the items in the order they would appear on a multi-step income statement
a. 6, 1, 7, 4, 2, 3, 5 b. 7, 6, 1, 4, 2, 3, 5 c. 6, 4, 7, 1, 2, 3, 5 d. 6, 7, 4, 1, 2, 3, 5
Your company has elected to implement a balanced scorecard management process following the steps outlined by Kaplan and Norton. After examining the process closely, your company's senior management team (CEO, CFO, CIO, etc.) decides to modify the process to make the steps more specific. First of all, they identified three different organizational levels involved in the process: senior management, middle management, and the rest of the workforce.After a brainstorming session, they decide to break the five steps into pieces as follows: the formulate step would include a) assessing the company's value proposition relative to the competition, and b) determining the appropriate elements of the value proposition to emphasize in order to achieve competitive advantage. The translate step would
include a) setting long-term strategic objectives for customer and shareholder value, and b) set priorities for long-term capital improvements necessary to achieve the long-term strategic objectives. The Link step would then include a) establishing necessary IT initiatives, b) setting departmental budgets, c) implementing new IT systems, and d) operating business processes. The monitor step would include a) produce reports to track performance, and b) review reports to evaluate performance.Then, they decided to insert a new step, titled Adjust. This step would include making adjustments necessary to improve business processes, basically revisiting the Link to Operations step but making minor changes. If the adjustments failed to achieve objectives, then they would continue to the Adapt step to a) reconsider their assumptions about the competitive environment, and b) reconsider alternatives for those parts of the value proposition to emphasize to achieve competitive success.Required: Draw a BPMN activity diagram that outlines your company's approach to the balanced scorecard management process. Then, describe in writing whether you agree with your senior management team's breakdown of the steps and the approach they propose. What would you do differently? Why? What will be an ideal response?
_________ is the cornerstone of any marketing campaign.
a. Lust b. Envy c. Pride d. Greed