What is brand cannibalization? Why is it dangerous to the retailer?
What will be an ideal response?
ANSWER: One risk associated with store promotions is brand cannibalization: a situation whereby the promotion intended to draw in new customers simply shifts current customers from buying one brand to another brand. Brand cannibalization is dangerous to the retailer for two reasons. First, the retailer incurs significant expense in executing the promotion itself. Second, the promotion creates inaccurate sales forecasts for both the promoted and cannibalized products, leading to stockouts of the promoted brand and financial losses from discounting surplus inventory of the cannibalized brand. The latter losses can sometimes be significantly greater than the cost of the promotion itself. Therefore, retail managers should design their promotional activities carefully, with gaining new customers being the primary objective.
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Answer the following statements true (T) or false (F)
1. Political behaviors in organizations are closely aligned with tactical influence. 2. The textbook states that one’s political skill typically relates negatively to organizations. 3. Choosing to stay out of politics altogether may mean getting passed over for promotions. 4. There are four types of organizational politics, all are bad for organizations.
Which of the following best describes the recommended format for the government-wide statement of activities?
A. Expenses minus program revenues plus general revenues equals change in net position. B. Program revenues minus expenses plus general revenues equals change in net position. C. Program revenues minus expenses minus other revenues and expenses equals change in net position. D. Program revenues plus general revenues minus expenses equals change in net position.
The use of a firm's total retail strategy to satisfy its target market represents the coordinated effort phase of the retailing concept
Indicate whether the statement is true or false
Whether or not key publics were missed in the original determination of stakeholder groups relates to which phase of research?
A. Outputs D. Implementation B. Outcomes E. Impact C. Preparation