What are the dimensions of global marketing strategy (GMS) that pertain to marketing management?
What will be an ideal response?
GMS has three dimensions that pertain to marketing management. First, "concentration of marketing activities" such as promotional campaigns or pricing decisions is performed in one or a few country locations. The second, "coordination of marketing activities," refers to the extent to which marketing activities related to the marketing mix are planned and executed interdependently around the globe. Finally, "integration of competitive moves" is the extent to which a firm's competitive marketing tactics in different parts of the world are interdependent. In essence, GMS should enhance the firm's performance on a worldwide basis.
You might also like to view...
Briefly describe the six steps and order of the ethics job screen process.
What will be an ideal response?
You meet an office manager who treats you with deep levels of distrust, and constantly questions your competence and professionalism at work. You just read the section on Freud and tell her she feels this way about you because in reality she is incompetent and unprofessional, and that she probably steals stationary. Just before she fires you, what defense mechanism would you say she is employing?
a. Reaction formation b. Projection c. Repression d. Depression
Some firms are penalizing employees for unhealthy habits by charging them higher health care premiums for habits such as smoking.
Answer the following statement true (T) or false (F)
Office Plus, an office supply store, ordered 600 blank CDs from Curtis Co, a manufacturer of computer products. Office Plus placed the order using a preprinted purchase order form; Curtis acknowledged the order by sending a preprinted acceptance form back to Office Plus. Unlike Office Plus' form which says nothing about packaging, Curtis's form specifies that the CDs will be packaged in cases of
10 CDs per box, 10 boxes per case. Which statement is correct? a. The UCC does not cover computer CDs. b. Curtis's packaging term is a different term which materially changes the offer. There is no contract. c. Curtis's packaging term is an additional term and therefore a part of the contract unless Office Plus promptly objects to the term. d. The UCC does not cover the contract because both parties are merchants.