When a person deals in a security when in possession of non-public information, and they have an obligation not to reveal or use the information it is:
a. embezzlement b. racketeering
c. money laundering d. insider trading
e. money fraud
d
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Which of the following is true of the gross profit percentage?
A) Gross profit percentage is the same for companies in all industries. B) Gross profit percentage is used to measure the solvency of a company. C) The gross profit percentage is one of the most carefully watched measures of profitability. D) A service company must show its gross profit percentage in its income statement.
An understanding of the cost structure of the market provides marketing managers with:
A) an idea of how low some competitors can price. B) the demographics of target markets. C) the behavioral segmentation of target markets. D) an accurate idea of customers' willingness to pay.
Which of the following is most likely to trigger a positive response by the audience?
A) Biased language B) "I" language C) Provocative questions D) Accusatory language E) Trigger words
____________are more willing than the general public is to purchase green products.
a. Greenback greens b. Grousers c. True blue greens d. Basic browns