When evaluating market segments, assessment of competitors is important because
A. it is difficult to segment a market when it has multiple competitors.
B. an absence of competitors usually creates difficulties in accurately measuring segment sales potential.
C. sales estimates may cause a segment to appear to be lucrative, but there may be several competitors that together have a large share of that segment.
D. a competitive analysis may lead to confusion as to who are the key competitors.
E. competition is generally not a major problem as long as a marketer is aware of it.
Answer: C
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A company began the year with $150,000 in inventory and ended the year with $170,000 in inventory. Cost of goods sold for the year amounted to $960,000 . Assuming 360 days in a year, how long, on average, does it take the company to sell its inventory (to the nearest day)?
a. 6 days b. 60 days c. 120 days d. 3 days
Proximity is a factor in explaining:
A. language patterns. B. a nation's political and trade relationships. C. a nation's political system. D. demand conditions.
Sales Discounts is added to the Sales account when computing a company's net sales.
Answer the following statement true (T) or false (F)
Fiona works for Open Heart Hospital and lives 10 miles away from her place of work. The hospital has provided her with a car to commute and also pays for its upkeep
If she accidentally injures a person while driving to work in the morning, which of the following would be true? A) Open Heart Hospital is completely liable for the injury caused. B) The injured person can sue Open Heart Hospital but can only recover reimbursement for his or her medical expenses due to the injury. C) Both Fiona and Open Heart Hospital are liable to the injured person. D) Only Fiona is liable for her negligence.