Pricing strategies and methods
A. help direct and structure the selection of a final price.
B. are the last decisions made for a new product.
C. are the same for all of a company's products.
D. are the most important decisions made for a product.
E. require limited planning on the part of management.
Answer: A
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When devising a channel strategy, it is necessary to be realistic about the intermediary's motives. What is "cherry picking" and how does it affect careful selection of a channel strategy?
What will be an ideal response?
What is the correct sequence for closing the temporary accounts?
a. revenues, expenses, Income Summary, Drawing; b. expenses, revenues, Income Summary, Drawing; c. revenues, expenses, Drawing, Income Summary; d. Drawing, revenues, expenses, Income Summary; e. net income, Drawing, Income Summary
TQM ______.
A. is a quick fix B. is costless because quality is free C. may take several years to implement fully D. is required to meet ISO certification standards
Which of the following functions is a marketing department LEAST likely to perform?
A) defining the brand B) creating promotions C) securing financing D) creating a CRM process E) establishing distribution channels