Which of the following is least protectable to most protectable for brand types, as determined by a series of court decisions?
A. descriptive; suggestive; arbitrary; fanciful
B. descriptive; arbitrary; suggestive; fanciful
C. fanciful; suggestive; arbitrary; descriptive
D. arbitrary; descriptive; fanciful; suggestive
E. fanciful; arbitrary; suggestive; descriptive
Answer: A
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To take advantage of the massive amount of data now available, sophisticated analysis techniques called ________ are becoming a priority for many firms
A) data mining B) prospecting C) cold calling D) data warehousing E) data tallying
________ has introduced a tool known as Consumer Alerts to inform readers when a review is likely to be fraudulent?
A. Yelp B. TripAdvisor C. Angie's List D. TripExpert
To qualify for a health savings account (HSA) you must
A) have a high deductible health plan. B) earn less than $49,000. C) be self-employed. D) be employed in the public sector.
Primary activities of the ______________________________ include activities directly involved with marketing, producing, selling, and delivering the product or service to the customer.
Fill in the blank(s) with the appropriate word(s).