A company moves its annual report online and sends only a postcard to stakeholders announcing the change and why, tying the decision to their corporate social responsibility practices. In addition, they convert the printed annual report into online soundbites across various platforms. This change not only helps ______ their content, but can also increase the lifespan of key messages.

a. optimize
b. dilute
c. color code
d. minimize


a. optimize

Communication & Mass Media

You might also like to view...

It is necessary to understand how the parts of the system function together in an independent fashion

Indicate whether the statement is true or false

Communication & Mass Media

The Hedgehog concept is used by emergency teams and public relation teams to handle crisis situations

A. True B. False

Communication & Mass Media

Communication which is indirect because most of the meaning is internalized in the person is known as ________ communication.

A. high-context B. elaborate C. understated D. low-context

Communication & Mass Media

Questions of fact deal only with events that have already happened.

Answer the following statement true (T) or false (F)

Communication & Mass Media