The standard deviation of a standard normal distribution _____
a. is always equal to 0
b. is always equal to 1
c. can be any positive value
d. can be any value
b
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The unit contribution margin of a product cannot be more than its selling price
Indicate whether the statement is true or false
In developing an interval estimate, if the population standard deviation is unknown,
A. it is impossible to develop the interval estimate. B. the standard deviation is arrived at using the range. C. the sample standard deviation must be used. D. it is assumed that the population standard deviation is 1.
By definition, a brand name may NOT include
A. words. B. the company name. C. groups of words. D. symbols and pictures. E. the product name.
Advertisers continue to use sexual appeals to advertise products such as beer, cigarettes, and cosmetics despite increased criticism from all corners. Which of the following reasons best explains this advertising trend?
A. Sexual appeals have a strong association with these kinds of products. B. Sexual appeals offer a strong positioning strategy that results in greater brand loyalty. C. Sexual appeals in ads can help draw consumers' attention to the brands being advertised. D. Sexual appeals are common in movies and TV shows and have thus become necessary in ads. E. Sexual appeals in ads are perceived as relevant and acceptable by men and women equally.