RFM analysis is used to analyze and rank customers according to their ________.
A. propensity to respond to marketing stimulus
B. motivation and needs
C. socioeconomic status
D. receptivity to promotions
E. purchasing patterns
Answer: E
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________ are a form of product that consist of a collection of activities that, when performed, delivers benefits to a customer
A) Line extensions B) Services C) Brands D) Consumer products E) Supplements
Moore Company has the following information for the pay period of December 15 - 31, 2012: Salaries $18,000 Federal income tax $2,700 State income tax $2,160 FICA $1,017 Salaries are paid on December 31, 2012. On December 31st, Cash would be recorded for:
A) $18,000. B) $13,140. C) $12,123. D) $15,300.
The state board of education has asked for the number of last year's high school graduates attending each of the state's 19 public universities. Which of the following graphics would be MOST effective?
a. Bar chart b. Pie chart c. Table d. Gantt chart
Examples of illusory promises include: A) cancellation provisions
B) apparent promises. C) conditional obligations. D) real obligations.