Consumers often use the prices of ________ items, such as a can of Coke, to form an overall impression of the store's prices.
A. point-of-purchase
B. benchmark
C. stoplight
D. value-based
E. loss-leader
Answer: B
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When a company is said to have engaged in "greenwashing," it means that the ________
A) company has significantly changed its business processes to incorporate a greener, more environmentally friendly philosophy B) company has moved its production facilities to countries where environmental laws and regulations are less rigorous C) company has changed its "green" image in order to appeal to a different, usually older, demographic D) company's products are not nearly as green and environmentally beneficial as its marketing might suggest E) company has undertaken a campaign to lobby for tougher environmental regulations for the industry
Identify the best pattern/order to go about a theft investigation
a. Search public records, check personal records, interview suspect, interview former employers, and interview other buyers. b. Check personnel records, interview former employers, search public records, ,interview other buyers, and interview suspect. c. Interview suspect, interview former employers, search public records, check personal records, and interview other buyers. d. Interview other buyers, check personal records, interview former employers, interview suspect, and search public records.
“Crashing” a project ______.
A. is speeding up a project’s activities to move its completion date forward B. is equivalent to cancellation of a project C. is the unexpected termination of a project due to an external event (e.g., a natural disaster) D. is the unexpected termination of a project due to an internal event (e.g., poor management)
Which of the following is the most suitable rapport topic for ongoing meetings with prospects?
A. Ask about work history B. Ask for perceptions about a business topic or trend C. Ask about their interests (hobbies, sports, activities, etc.) D. Ask about the activities over a period of time (vacation, previous weekend, etc.) E. Ask about the progress on a project that the buyer previously shared with you.