Offerings that enable customers to tailor the offering to their own requirements and preferences to a greater degree are considered _______
a. naked solutions
b. flexible market
c. mass customization
d. options
b
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The Kentucky Grass Seed Company gives a 33 percent reduction off the retail list price of its best-selling grass seed mix to retailers. This practice is an example of a ________ discount.
A. consumer B. noncumulative quantity C. cash D. trade E. cumulative quantity
You are preparing a presentation to present a proposal to a potential client. On the morning of the presentation, you realize the slide deck has too much text and may be considered boring or overwhelming. You decide to insert some graphics onto your slides to add some visual interest. What legal and ethical issues must you consider before you begin searching the Internet for graphics?
What will be an ideal response?
How do internal and external proposals differ?
The type of advertising that attempts to develop initial demand for a product is ________ advertising.
Fill in the blank(s) with the appropriate word(s).