Incorporating word-of-mouth into promotional efforts is rather effortless for marketers

Indicate whether the statement is true or false


FALSE

Business

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Marketers can assume that people who buy a given product want the same benefits from it

Indicate whether the statement is true or false

Business

A supplier invoice

a. is included with the goods b. shows what was ordered even if all was not shipped c. is sent by vendor to accounts payable d. none of the above

Business

You have been instructed to develop a cell phone policy for members of your organization. What are the major elements you will include in the policy?

Business

Compared to specialty wholesalers, general merchandise wholesalers handle

A. a broader variety of products. B. a narrower line-or perhaps only a specific line-of merchandise. C. products they do not own-while specialty wholesalers do own their products. D. a very narrow assortment of products. E. almost no physical products.

Business