Which one of the following represents the recommended presentation approach for campaign reporting?

a. Reports should be selectively developed according to the audience.
b. Reports should be consistent across audiences.
c. Reports should avoid high-level technical details.
d. Reports should include written recommendations regarding future campaigns.


a. Reports should be selectively developed according to the audience.

Communication & Mass Media

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Family-owned media have increasingly declined in number because

A) fewer heirs are interested in media companies today than in the past. B) inheritance taxes inhibit bequeathing the family business to heirs. C) media chains are no longer interested in buying family-owned media. D) recent changes in the law prevent transfer of ownership within families.

Communication & Mass Media

Difference between commitment and action is not a function of emotional arousal.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Even though Marta didn't convince her audience to give up their current cell phone carriers, she had done the best she could and was ethical in her speech. Which standard does this evaluation address?

A. redundancy B. artistic C. outline D. expediency

Communication & Mass Media

____ refers to the location or place from which an individual views, interprets and evaluates the world

A) Standpoint B) Value C) Belief D) Attitude

Communication & Mass Media