Successful business strategies are grounded in creating and maintaining a competitive advantage that is
A. inflexible.
B. sustainable.
C. volatile.
D. intangible.
E. All of these are correct.
Answer: B
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The supply-side measurement method focuses on potential exposure to a brand by assessing the extent of media coverage of an event, and the demand-side method focuses on exposure reported by consumers
Indicate whether the statement is true or false
A Booz Allen Hamilton/Aspen Institute survey of corporations in 30 countries revealed that 89 percent of these organizations had explicit, written statements of corporate values and that greater success in linking a corporation's values to its operations was related to
A. improved communication with supply chains. B. increased employee satisfaction. C. improved knowledge management. D. greater creativity. E. superior financial results.
Validity examines convergence of results among different sources of data and methods.
Answer the following statement true (T) or false (F)
Which of the following details is(are) included in the order specification stage of the B2B buying process?
A. bids for supplying the required components or parts B. vendor performance assessment C. reasons for choosing a selected vendor D. prices and delivery dates E. the request for proposal (RFP)