Why is product development a challenge for marketers?
What will be an ideal response?
Answer: Faced with competition and shifting consumer preferences, no firm can count on a single successful product to carry it forever. Even products that have been popular for decades need ongoing renewal. The factor of constant change makes conceiving and developing new products a challenge for marketers.
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Engineering design is an activity vital to the success of any motor vehicle manufacturer. Identify the level at which engineering design would be classified in the cost hierarchy used with ABC for a maker of built-to-order city and county emergency vehicles (orders are usually placed for 10 to 12 identical vehicles)
A) Unit-level activity B) Batch-level activity C) Product-level activity D) Facility-level activity
When writing a letter to a customer, emphasize what your organization can do rather than what it can't do
Indicate whether the statement is true or false
Which sentence is expressed correctly??
A) ?Bill Gates said: "Your most unhappy customers are your greatest source of learning." B) ?Bill Gates said; "Your most unhappy customers are your greatest source of learning." C) Bill Gates said, "Your most unhappy customers are your greatest source of learning."
Under the federal legislation known as OSHA, A) employers must keep records of all workplace injuries
B) employers must keep records of positive results of workplace drug tests. C) employers must keep a record of recognized hazards used in the workplace. D) employers may monitor workers' e-mail messages if the monitoring is done in the ordinary course of business and the employer provides the e-mail system.