Raymond has designed a scale to measure attitudes towards recycling. He wants to use the scale to determine whether a radio commercial changes listeners' attitudes. First, he wants to find out if the scale is reliable. Which of the following tests could he use to evaluate the internal consistency component of the scale's reliability?

a. A group of subjects takes the test. They then listen to the commercial andtake the test again. The two scores are compare
d.
b. A group of subjects takes the test. After a week, they take the test againwithout listening to the commercial. The two scores are compare
d.
c. A group of subjects listens to the commercial and then takes the test.Another group of subjects takes the test without listening to the commercial.The two scores are compare
d.
d. A group of subjects takes the test. The score for half the items on the scaleis compared to the score for the other half of the items on the scale.


d

Communication & Mass Media

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Self-disclosure can lead to _____ risks, such as losing jobs and opportunities for advancement

Fill in the blank with the appropriate word.

Communication & Mass Media

When you evaluate whether your organization operates in an ethical manner, you are ________

A) conducting an ethics audit B) developing an ethics profile C) positioning the company D) establishing a categorical imperative E) committing professional suicide

Communication & Mass Media

Examining your mental codes involves _____.

a. asking yourself to what extent you have programmed your media habits to serve your needs b. asking yourself to what extent the mass media have programmed your media habits to meet their needs c. re-programming your mental codes to better satisfy your needs d. all of the above

Communication & Mass Media

"Cinnamon rolls are a sweet indulgence, but they have bitter consequences," is an example of _____.

A. inversion B. a simile C. repetition D. antithesis

Communication & Mass Media