Define a strategic alliance
A strategic alliance is an inter-organizational agreement that goes beyond normal customer/supplier arrangements involving two or more firms with complimentary core competencies to jointly contribute to the supply chain.
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________ are acts, efforts, or performances exchanged from producer to user without ownership rights
A) Tangibles B) Services C) Ideas D) Brand extensions E) Licenses
Give an account of termination of an offer due to a lapse of time.
What will be an ideal response?
You are the sales promotion manager for Vita-Balls, a new children's vitamin that is designed to be chewed like gum. Your company uses a pull strategy, and you are responsible for recommending sales promotion tools to accomplish this strategy. Describe three specific sales promotion activities you would recommend for Vita-Balls.
What will be an ideal response?
Each of the following sells well on the Internet except
A) tobacco. B) travel. C) cars. D) health and beauty.