________ involves the systematic tracking of competitive actions and plans
A) Marketing data
B) Marketing information
C) Sales management
D) Customer intelligence
E) Competitive intelligence
E
You might also like to view...
The vested benefit obligation is the present value of the benefits the employee is entitled to receive even if the employee is no longer employed by the company
Indicate whether the statement is true or false
Composition agreements are:
A. made in a way that allows the promisor to decide whether or not to perform the promise. B. agreements entered into when someone promises not to file a legal suit in exchange for a promise to pay a certain sum of money or some other consideration. C. agreements between a debtor and two or more creditors who agree to accept a stated percentage of their liquidated claims against the debtor at or after the due date. D. generally treated as non-binding on the parties to the agreement because of the fact that doing so appears to be contrary to the general rule on liquidated debts.
Crunch and Munch is the country's favorite fast-food vendor of fried chicken
Over the years, the company has diversified into providing a larger variety of snacks like hot dogs, burritos, and burgers, but consumers still consider it the best seller of fried chicken. Many potential investors have approached Crunch and Munch with offers to buy the company, but Crunch and Munch continues to operate through its stores. What is franchising? Why would franchising be a good contractual system for Crunch and Munch?
When assessing performance, one way to compensate for differences among divisions of a multinational organization would be for the parent company to
a. use different target rates of return to compute residual incomes. b. modify the return on investment calculation so that foreign currency fluctuations are removed from all financial statement figures. c. classify all domestic divisions as investment centers and all foreign divisions as profit centers. d. use financial performance measures for units whose records are kept in the domestic currency and non-financial measures for units whose records are kept in a foreign currency.