When viewers avoid commercials by changing from channel to channel, it is called

A) zapping.
B) flipping.
C) flushing.
D) zipping.


Answer: D

Communication & Mass Media

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In order to improve your empathic listening, which recommendation is helpful?

A. See things from the receiver's point of view. B. Engage in one-way communication. C. Interrupt the speaker if what you have to say is more important. D. Seek to understand the speaker's thoughts and feelings.

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Audience analysis will help you to shape your specific purposes and determine which are most appropriate to your listeners

Indicate whether the statement is true or false

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The median is the score that occurs most frequently

Indicate whether the statement is true or false.

Communication & Mass Media

When developing a persuasive speech it is helpful to identify the specific

emotions that you want to reach within listeners. Indicate whether the statement is true or false.

Communication & Mass Media