Which of the following characterizes vending machines and door-to-door retailing?
A. added convenience and higher-than-conventional margins; but usually reduced assortment
B. expanded assortment and service
C. expanded assortment, reduced margins, and more information
D. expanded assortment and/or reduced margins and service
E. expanded assortment and service; and more information.
Answer: A
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Indicate whether the statement is true or false
Critics charge that high advertising and promotion costs unnecessarily increase retail prices. Marketers most likely respond to this criticism by arguing that advertising ________
A) provides essential psychological benefits about products B) adds value by giving consumers product information C) generates tax breaks for small businesses D) applies a functional value to the product E) lowers prices by increasing competition
Recalling Chapter 15's "FYI: The Greatest Public Relations Writer of all Time," which of the following is NOT part of Sir Winston Churchill's writing formula?
A) Get straight to the point B) Define technical terms C) Paint pictures D) Tell the truth
Which of the following is a primary function of materials management?
a. It enables firms to manage volumes of returned product efficiently while minimizing returns-related costs and maximizing the value of the returned assets to the firms in the supply chain. b. It orchestrates the movement of goods, services, information, and other materials from manufacturer to end user. c. It includes the group of activities that facilitates the joint development and marketing of new offerings among a group of supply chain partner firms. d. It encompasses the sourcing and procurement operations, signaling when raw materials will need to be replenished for the production of more goods.