How do channel members add value to a distribution channel?
What will be an ideal response?
Intermediaries reduce the amount of work that must be done by both producers and consumers. They transform the assortment of products made by producers into the assortment wanted by consumers. They buy large quantities from many producers and break them down into the smaller quantities and broader assortments wanted by consumers. Intermediaries also provide facilitating functions that make the purchase process easier; examples of these facilitating functions include offering credit, providing maintenance service, taking risk, and providing communication and transaction functions. Channel members add value by bridging the major time, place, and ownership gaps that separate goods and services from those who would use them.
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