Blogs that allow open comments may generate negative responses from consumers. Why do many companies view them as worth the risk?
Blogs allow companies to connect with employees and customers, and to convey relevant, timely information. The best blogs encourage interactivity and thus develop relationships beyond one-way messaging. Even negative comments allow company representatives to respond quickly, mitigate the situation or provide the company's point of view?and perhaps repair the relationship. Good companies use customer feedback to identify areas for improvement.
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Which of the following is true of price elasticity?
A) When the price elasticity equals 0, we have unitary elasticity where the percentage change in volume is equal to the percentage change in price. B) Price elasticity is almost always a negative number due to the inverse relationship between price and volume. C) Prestige products that can see an increase in demand when their prices are increased have negative price elasticity. D) Price elasticities between –1 and –10 are inelastic because the percentage change in volume is greater than the percentage change in price. E) Price elasticities between zero and -1 are considered elastic, as the percentage change in volume is less than the percentage change in price.
In a period of rising prices, the liquidation of base-layer inventory will result in an unusually high income tax liability under which of the following methods?
a. Specific identification b. Average-cost c. LIFO d. FIFO
What is a vertical merger?
A) a merger between firms in totally unrelated businesses B) a merger that integrates the operations of a supplier and a customer C) a merger between two companies in similar fields whose sales do not overlap D) a merger between two or more companies that compete in the same business and geographical market
Which of the following is done during Phase 2 of the writing process?
A) Adapting B) Proofreading C) Analyzing D) Organizing