From a creative standpoint, one of the advantages of advertising on radio is
a. You can’t provide details
b. You have 30 seconds to say everything you want about the product
c. Segmented markets allows you personalize your messages
d. Whole families still group together to listen to the same radio programs
c. Segmented markets allows you personalize your messages
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A speaker can learn the age of her audience members by doing a situational audience analysis
Indicate whether the statement is true or false
If your supervisor asks you to work late and you agree even though you have other plans, what conflict-management style are you using?
A) sniping B) competition C) accommodation D) avoidance E) withdrawal
If most audience members represent a low-power-distance culture, you may be more successful if you
a. tell them exactly what you want them to think or do—and expect them to comply. b. appeal to their sense of adventure. c. demonstrate how a particular course of action will benefit their company, family, or community. d. encourage them to challenge authority and make independent decisions. e. appeal to their desire to achieve personal and professional goals.
"If all your friends jumped off a roof, would you?" This statement is an example of ____________________
Fill in the blank(s) with correct word