Explain why competitive advantages are temporary.
What will be an ideal response?
A competitive advantage is a feature of a product or service on which customers place a greater value than they do on similar offerings from competitors. Competitive advantages provide the same product or service either at a lower price or with additional value that can fetch premium prices. Unfortunately, competitive advantages are typically temporary because competitors often quickly seek ways to duplicate them. In turn, organizations must develop a strategy based on a new competitive advantage. Ways that companies duplicate competitive advantages include acquiring the new technology, copying business processes, and hiring away employees.
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The United States' growing trade deficit reflects a number of factors which exclude:
A) increased imports from China. B) a seemingly insatiable consumer demand for imported goods. C) the enormous cost of military operations in the Middle East. D) the services trade surplus. E) record goods sales to developing countries.
Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to
people's memories, associations, and stories. A) cultural branding B) narrative branding C) brand journalism D) emotional branding E) personal branding
What has been the role of learning in recent years?
What will be an ideal response?
You have just put $5,000 into an investment that offers a 10% annual yield, with interest compounded annually. Your total interest earned after two years will be
A) $550. B) $1,000. C) $1,050. D) $1,100.