An objective of the Johnson & Johnson plan is: “Engaging and educating healthcare professionals about sustainability best practices.” What is an example of an appropriate tactic to implement in support of this objective?

a. hiring a highly respected physician to serve as campaign spokesperson
b. sending out media kits with information on sustainability
c. holding a major industry conference on sustainability best practices
d. offering discounts to healthcare providers who publicly support Johnson & Johnson initiatives


c. holding a major industry conference on sustainability best practices

Communication & Mass Media

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To believe that humans are ______ is to believe that humans act on the basis of reason.

A. rational B. mutable C. logical D. intelligent

Communication & Mass Media

How can you hear digital radio?

a) Buy an HD radio receiver. b) Listen to radio streamed over the Internet. c) Subscribe to a satellite radio service. d) All of the choices

Communication & Mass Media

What is a brief,typically informal written messageto other employeeswithin a company?

a. Memo b. Business letter c. Progress report d. Proposal

Communication & Mass Media

At the graduation ceremony, the speaker challenged the graduates to achieve the full extent of their capabilities. The speaker appealed to listeners' esteem needs

Indicate whether the statement is true or false.

Communication & Mass Media