An objective of the Johnson & Johnson plan is: “Engaging and educating healthcare professionals about sustainability best practices.” What is an example of an appropriate tactic to implement in support of this objective?
a. hiring a highly respected physician to serve as campaign spokesperson
b. sending out media kits with information on sustainability
c. holding a major industry conference on sustainability best practices
d. offering discounts to healthcare providers who publicly support Johnson & Johnson initiatives
c. holding a major industry conference on sustainability best practices
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