Which of the following is NOT an accurate assertion about word-of-mouth?
A) Word-of-mouth is a marketing tool.
B) Using word-of-mouth is more challenging than other promotional efforts.
C) Word-of-mouth relies on explicit channels to the consumer.
D) There is no formal mechanism for marketers to identify word-of-mouth channels.
E) Word-of-mouth is powerful because it has a high measure of credibility with consumers.
C
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An appropriate part of the model would be:
A) 15X1 + 47.25X2 + 110 X3 ? 50,000. B) MAX 15X1 + 47.25X2 + 110X3. C) X1 + X2 +X3 ? 50,000. D) MAX 50(15)X1 + 50 (47.25)X2 + 50 (110)X3.
Which of the following is included in the denominator of the acid-test ratio?
A) total current liabilities less accounts payable B) total liabilities C) total current liabilities D) total current assets
Failure to present an instrument on time is not improper presentment
Indicate whether the statement is true or false
Which of the following statements is true of small company offering registration (SCOR)?
A. It is a long-term debt that is secured by real property. B. It is a form of debt security with a standard denomination. C. It is a contract that permits use of someone else's property. D. It is the sale of common stock to the public through a regulated board.