A person who focuses on the needs of one specific group versus the full group’s goals is a blocker

Indicate whether the statement is true or false.


Answer: FALSE

Communication & Mass Media

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Many brand name companies are continually increasing their ad budgets to combat the emergence of store brands

Indicate whether this statement is true or false.

Communication & Mass Media

Majestic is a group that conducts campaigns and spreads awareness about the importance of wildlife conservation. The members plan to conduct a campaign on the shocking decline in the tiger population across the globe

The campaign begins without a member named Carl. Carl wanted to talk about the habitat of the tigers and the negligence of forest rangers to preserve the population. He believed that without a proper awareness campaign, tigers will soon become extinct. Without Carl, the members felt that the group was not fully equipped to go ahead with the campaign. What task role would Carl have played, and why did the group feel skeptical to run the campaign in his absence? a) Information agent, because Carl would have presented facts, beliefs, and personal experiences about tigers b) Free rider, because Carl would not have presented facts, beliefs, and personal experience about tigers. c) Avoider, because Carl would have presented facts, beliefs, and personal experience about tigers. d) Administrator, because Carl would have alarmed the group that the time was running out to run the campaign about tigers.

Communication & Mass Media

The view that the particular language one speaks influences his or her perception but does not completely determine his or her perception is known as the ________.

A. semantic relativist position B. nominalist position C. pragmatic position D. qualified relativist position

Communication & Mass Media

Which of the following theories explains how people's attitudes are formed, shaped, and changed through communication and how those attitudes influence behavior?

A. the attitude change theory B. the magic bullet theory C. the limited effects theory D. the two-step flow theory

Communication & Mass Media