George, a chef and owner of L'Auberge, a popular restaurant, is always visiting his competitors to observe how they are doing things in their restaurants. He told one of his managers, "I eat dinner at a lot of restaurants because I want to know what is going on. I am always concerned that one of our competitors will surprise us with a new service or menu item, like ours but better." In which activity is George engaging?
A. competitive intelligence
B. environmental scanning
C. TQM
D. corporate spying
E. management by observation
A. competitive intelligence
Practicing competitive intelligence means gaining information about one's competitors' activities so that you can anticipate their moves and react appropriately.
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