What should you do when a customer raises objections during a sales call?
A. Ignore them; the customer will forget about them by the time the call is over.
B. Acknowledge objections as they arise and respond to them.
C. Shorten the sales call; don't waste time on a customer who has objections to your product or service.
D. Say, "I'll get back to that in a moment."
Answer: B
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