Outline three guidelines for correctly implementing a bundling strategy
What will be an ideal response?
Do not promote individual products in a package as frequently and cheaply as the bundle. Second, limit promotions to a single item in the mix if you still want to promote individual products. Third, if you decide to offer large rebates on individual products, it must be the absolute exception and done with discretion.
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The UN Security Council has _______ members, including the permanent and rotating memberships.
Fill in the blank(s) with the appropriate word(s).
According to social identity theory and optimal distinctiveness theory, individuals desire to ______ social groups that enjoy distinct and positive identities.
a. avoid b. belong to c. invest in d. leave
Distributors add value to a supply chain between a supply stage and a customer stage
A) if there is a small number of customers requiring a large amount of product. B) if there is a large number of customers requiring a large amount of product. C) if there are many small players at the customer stage, each requiring a small amount of the product at a time. D) if there are a few large players at the customer stage, each requiring a large amount of the product at a time.
The mean square error (MSE) is
A) denoted by s. B) denoted by k. C) the SSE divided by the number of observations. D) the SSE divided by the degrees of freedom. E) None of the above