________ include a set of methods facilitated by technology that utilize individual-level and market-level data to identify and communicate meaningful patterns within the data for the purpose of improving marketing-related decisions.
A. Marketing databases
B. Structured surveys
C. Marketing analytics
D. Computer management systems
E. Customer decision systems
Answer: C
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Assets that are used for several years in the operation of a business are called
a. marketable securities. b. current assets. c. investments. d. property, plant, and equipment.
Bounded rationality assumes that the decision maker ________.
A) is completely rational B) relies entirely on emotions, intuitions, and biases C) relies on both rational and emotional thinking D) is completely irrational
Franklin Street Manufacturing Franklin Street Manufacturing has the following cost information available for 2011: Direct materials used $10,000 Direct labor costs 25,000 Factory overhead 20,000 Marketing expenses 4,000 Administrative expenses 6,000 20,000 units were produced during the year out of which 19,000 units were sold for $10 each. Refer to the Franklin Street Manufacturing information
above. What is cost of goods sold for 2011? A) $55,000 B) $52,250 C) $61,750 D) $65,000
Which of the following uses three types of participants: decision makers, staff personnel, and respondents?
A) jury of executive opinion B) sales force composite C) Delphi method D) associative models E) time series