What is a benefit of a demonstration ad for a product, and when is this type of execution format most useful?
What will be an ideal response?
Demonstration ads show a product in action to prove it performs as the ad claims. Demonstration advertising is most useful when consumers are unable to identify important benefits except by seeing the product in use.
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Which of the following is not a reason for a direct materials quantity variance?
A) Malfunctioning equipment B) Purchasing of inferior raw materials C) Material requiring rework D) Spoilage of materials
The acronym S-C-P refers to:
a. Market structures, firm conduct and firm performance b. Synergies, customized products and performance c. Systematic screening, co-evolution of needs and profitability d. Strategy, competitive advantage and profitability
The Lagrangian function is differentiated with respect to each variable, and the resulting equations are solved:
A) in the order of the variables. B) one after the other. C) one at a time. D) simultaneously.
Under the normal curve, the area between z = 2 and z = -2 includes ________ of the values
A) 98% B) 96% C) 95% D) 93%