After hearing his company criticized for its failure to respond to consumer needs, the CEO of a bank realized that his company needs to adhere to the marketing concept and implement a market-oriented strategy. Which of the following actions would be the best approach to achieving this goal?
A. reorganize the company and make marketing its most important department
B. hire new salespeople to find new customers
C. expand the advertising budget to make potential customers more aware of its product offerings
D. create cross-functional teams and instruct them to focus on creating greater customer value
E. hire a new product development manager
Answer: D
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