After hearing his company criticized for its failure to respond to consumer needs, the CEO of a bank realized that his company needs to adhere to the marketing concept and implement a market-oriented strategy. Which of the following actions would be the best approach to achieving this goal?

A. reorganize the company and make marketing its most important department
B. hire new salespeople to find new customers
C. expand the advertising budget to make potential customers more aware of its product offerings
D. create cross-functional teams and instruct them to focus on creating greater customer value
E. hire a new product development manager


Answer: D

Business

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Indicate whether the statement is true or false

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If SanDisk demonstrates the benefits of using its flash memory storage/USBs for data storage in addition to music storage as a way to encourage its current customers to buy more of its existing product offering,

it is using a diversification strategy.

Business

In which of the following scenarios does the value of the experience exceed expectation?

a. low quality, low cost b. high quality, low cost c. high quality, high cost d. low quality, high cost

Business

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What will be an ideal response?

Business