Explain and give examples of the three ways to make emotional appeals in a persuasive

presentation.

What will be an ideal response?


Use an emotion arousing verbal message. You can use emotional trigger words,
patriotic slogans, etc. Second, you can use concrete illustrations and descriptions. These
stories or descriptions of events can have a strong emotional impact. Nonverbal
messages can also appeal to audience?s emotions. These may include visual aids such as
emotional photographs or video images. These can arouse both positive and negative
emotions.

Communication & Mass Media

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Discuss the three values tensions developed in this chapter.

What will be an ideal response?

Communication & Mass Media

A preliminary outline is an all-inclusive presentation framework that follows established outlining rules

Indicate whether the statement is true or false

Communication & Mass Media

Explain the difference between positive and negative face wants.

What will be an ideal response?

Communication & Mass Media

An abstract theory is more likely to capture our attention than something more concrete

Indicate whether the statement is true or false

Communication & Mass Media