Segmenting, in contrast to combining,
A. usually means settling for a smaller sales potential.
B. tries to identify homogeneous submarkets and develop different marketing mixes for each submarket.
C. relies more on promotion appeals and minor product differences to create general customer appeal among several submarkets.
D. tends to focus more on customer similarities than on differences.
E. All these answers are correct.
Answer: B
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What is the responsibility of the International Accounting Standards Board?
A) IASB promotes uniform accounting standards among different countries. B) IASB settles accounting disputes between auditors and international companies. C) IASB issues standards which regulate the financial accounting and reporting of multinational corporations and then enforces them through legal channels. D) IASB is to develop a uniform currency in which the financial transactions would be measured.
Which action was a key element in the WorldCom audit fraud case?
a. Recording bartered exchange transactions as revenue. b. Overstating cash by falsely recording cash held at major banks. c. Recognizing revenue on the sale of impaired assets. d. Concealing large losses related to securities investments.
Firms with complex capital structures can use which of the following in calculating EPS
a. outstanding convertible bonds. b. stock options exercised c. stock warrants issued d. all of the above
The point where the total costs line intersects the left-hand vertical axis on the cost-volume-profit chart represents:
A) the minimum possible operating loss B) the maximum possible operating income C) the total fixed costs D) the break-even point