Persuasion that occurs through the ________ route is less likely to bring about real attitude change, more likely to last a shorter time, and more vulnerable to counterinfluence.
Fill in the blank(s) with the appropriate word(s).
peripheral
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Tony is a service provider for a low-contact type of service. Which of the services below is Tony most likely to provide?
A. Childcare B. Website design C. Health care D. Auto detailing E. Personal trainer
Fujifilm Computer Products has improved the efficiency and productivity of its plant, which manufactures printing technology. For the new fiscal year, the company projects a production increase of 25 percent. It has instructed its sales force to aggressively distribute and promote its printers. The CEO is sure the market will absorb more product if the sales force is determined and assertive. Fujifilm appears to have a _____ orientation.
A. market B. production C. sales D. customer E. marketplace
The American Advertising Federation requires that members of the team creating ads should be given permission to express internally their ethical concerns.
Answer the following statement true (T) or false (F)
A magazine that writes a feature about Amazon is a stakeholder for the company.
Answer the following statement true (T) or false (F)