Answer the following statement(s) true (T) or false (F)
1. A personalized URL (PURL) is a landing page directed at a group of people.
2. One disadvantage of e-mail is it doesn't assist with relationship management.
3. Recent research shows consumers would rather communicate with businesses viae-mail rather than text.
4. The subject line of a direct marketing e-mail is just as important as the content.
5. A lack of measurability is one of the disadvantages of direct marketing
1. False
2. False
3. True
4. True
5. False
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This law prohibits discrimination based on race, color, gender, or national origin with respect to employment
a. Fair Labor Standards Act b. Equal Pay Act c. Equal Employment Act d. National Labor Relations Act e. Age Discrimination in Employment Act
For a collection of people to be considered a group, individuals should have a sense of belonging to the group
Indicate whether the statement is true or false
A good PR practitioner knows newspeople's jobs almost as well as the newspeople do
a. True b. False
People who initiate intercultural relationships are drawn to one another based on
a. proximity to one another. b. similarities in interests, values, and goals. c. physical attraction to one another. d. stereotypes toward one another’s groups.