How does Charles Gay argue that publishing the names of rape victims is "good, basic journalism?"
A) Readers want to know.
B) Silence and secrecy perpetuate stigmas.
C) Names sell newspapers.
D) It's not against the law.
Answer: B
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The main goal of the Shift Plan was ______.
A. not met B. largely exceeded C. just met D. inconclusive
While nonprofit organizations generally pay their PR practitioners less, they offer several advantages. Which of the following is not an advantage?
a. The nonprofit PR person generally has more freedom in designing PR programs. b. The nonprofit PR person generally reports to no one. c. The news media are generally more likely to use publicity information from a nonprofit PR person than from someone working for a profit-making corporation. d. Because nonprofit PR staffs are generally small, each practitioner is able to experience a greater variety of tasks than someone working in a large PR firm where each individual may be a specialist in one particular category of PR tasks.
What are the four general categories your textbook outlines for ceremonial speeches? Identify a specific type of speech in each category, and provide an actual or hypothetical example of such a speech.
What will be an ideal response?
Which of the following statements is NOT a guideline suggested by the text?
A. Avoid exhausted topics unless you have a new approach. B. Know what is illegal in your state, locale, and school and generally avoid those topics. C. Avoid offending persons or groups in your presentation. D. Avoid talking about subjects that make others uncomfortable.