Why are measurable objectives important to the evaluation phase of the public relations process?
What will be an ideal response?
What are the advantages of measurable objectives? What are the disadvantages?
Answer: If objectives are not measurable, then how do we define success? However, the great
disadvantage is the uncertainty of how much change is possible. Research is the key to developing
realistic and measurable objectives. Because changing public behavior is a long-term process,
objectives should be stated in terms of building relationships or acquiring resources when possible.
You should evaluate progress as the plan progresses – and change objectives if necessary and
possible.
You might also like to view...
Which of the following is/are an example(s) of understanding culture as a resource?
a. The commodification of hip-hop culture b. The commodification of local cultural practices as tourist attractions c. The export of television programs and programs for economic gain d. The use of symbols to create a shared meaning
Doublespeak is an intentionally misleading way to persuade
Indicate whether the statement is true or false
In American culture one might voice disagreement and be influenced by a belief that "the squeaky wheel gets the grease." In Asian culture, one might not voice disagreement and might be influenced, according to your author, by which of these beliefs?
A) When in doubt, do something. B) Be willing to make hard and fast decisions. C) The protruding nail gets pounded down. D) You must wear your learning like a watch.
Our identity typically becomes salient when it is challenged or called into question
Indicate whether the statement is true or false.