U.S. multinational corporations are generally safer in building a factory in a foreign country that has entered into an investment treaty with the United States than in a country that has no such treaty
Indicate whether the statement is true or false
True
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Traditional contract law is basically designed to protect bargains that people make and that satisfy all the legal requirements for a binding contract.
Answer the following statement true (T) or false (F)
An American cola-manufacturing company that primarily targets rebellious and adventurous people most likely uses ________ segmentation
A) occasion B) geographic C) income D) benefit E) psychographic
Karen has redesigned the jobs of her employees so that they are more challenging to the employee and have less repetitive work. Karen has done which of the following?
A. job rotation B. job enrichment C. horizontal loading D. vertical loading
Millie is in charge of the marketing strategy for a new toothbrush her firm introduced. The toothbrush has gotten strong accolades from critics, and Millie's company has taken great steps using advertisements and public relations to promote the product. The biggest hurdle to product adoption, according to Millie, is that consumers are much more familiar with Oral-B toothbrushes. Oral-B is the company's greatest competitor and is a much more established brand name. Millie plans to release a new campaign highlighting the many benefits of its toothbrush compared to its competitors. She hopes consumers will view their product as superior to Oral-B's. After the campaign, Millie's firm plans to offer free samples in select stores. Millie is using this campaign to stimulate _______________ on
the part of buyers so that they will compare their benefits with Oral-B's. A. evaluation B. trial C. awareness D. adoption E. interest