Answer the following statements true (T) or false (F)
1. A professionally made sign that informs the customer what you sell will attract as many interested customers as a product display.
2. Effective marketing should always give the customer as much reason as possible why they should be doing business at your location.
3. Point-of-Purchase merchandising is an intentional effort to remind customers what we are selling while the customer is already in our shop.
4. The menu board serves a single purpose.
1. FALSE
2. TRUE
3. TRUE
4. FALSE
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