Developing a set of specific qualitative and quantitative screening criteria
A. cannot help eliminate the potential of strategies that are not well suited for the firm.
B. can make it difficult to zero in on the best target market and marketing mix.
C. increases the different opportunities-and strategy possibilities-in the market.
D. can help a manager define in which business and markets the firm wants to compete.
E. highlights advantages of a strategy but does not make it clear why you should select that strategy.
Answer: D
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