________ can be defined as a deeply held commitment to rebuy or repatronize a preferred product or service in the future despite situational influences and marketing efforts having the potential to cause switching behavior
A) Value proposition
B) Loyalty
C) Satisfaction
D) Respect
E) Customer value
B
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Which of the following actions were approved both by the Antitrust Review in the EU as well as in the United States?
A) acquisition of Honeywell (U.S.) by GE (U.S.) B) joint venture between music businesses of EMI group (Great Britain) and Time Warner (U.S.) C) merger of Sony Music (Japan) and BMG (Germany) D) merger of WorldCom (U.S.) and MCI (U.S.) E) British Airways (U.K.) and American Airlines (U.S.)
If we plot the traditional trade-off between richness and reach with reach plotted on the X-axis and richness on the Y-axis, identify the channel of communication that would be at the upper left of the line
A) radio B) personal selling C) TV D) magazine
Forces which may permit fraud to occur do not include
a. a gambling addiction b. lack of segregation of duties c. centralized decision making environment d. questionable integrity of employees
Unstructured data is data that is not defined and does not follow a specified format and is typically free-form text such as emails, Twitter tweets, and text messages.
Answer the following statement true (T) or false (F)