Explain the four rules that relate to the initial idea-generating stage of brainstorming. Why is each rule necessary for a successful brainstorming session?

What will be an ideal response?


Answer: No evaluations are permitted at this stage. Quantity of ideas is the goal. Combinations and extensions of ideas are encouraged. Freewheeling (i.e., developing as wild an idea as possible) is desirable.

Communication & Mass Media

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War of the Worlds remains a milestone in radio and mass media history because it so powerfully demonstrated the effects that mass media can have on their audiences

Indicate whether this statement is true or false.

Communication & Mass Media

How has microtargeting become a huge factor in political campaigns over the past decade?

What will be an ideal response?

Communication & Mass Media

Which of the following is characteristic of uncertainty-accepting cultures?

A. Cultural rules are set and largely unquestioned. B. "Saving face" is an important issue. C. People tend to value cooperation over competition. D. People tend to reject hierarchy and value flexibility.

Communication & Mass Media

You begin your speech by stating that "global temperature changes are damaging our planet." You then provide examples that illustrate this claim. This choice to organize your information in this way is an example of what type of reasoning?

A) deductive B) inductive C) warrant D) claim E) qualifier

Communication & Mass Media