Define the uses and gratifications approach in terms of adolescents' media consumption. Discuss implications in terms of interpreting existing correlational research on media use and adolescent behavior

Question

What will be an ideal response

Answer 1

Uses and gratifications approach: approach to understanding media that emphasizes that people differ in numerous ways that lead them to make different choices about which media to consume and that even people consuming the same media product will respond to it in a variety of ways, depending upon their individual characteristics. • Adolescents are active participants in the consumption of media. This has implications regarding the choices they make in terms of media content. Correlational research shows the relation between adolescent media consumption (e.g., violent television) and behavior (e.g., aggression). However, it is impossible to prove causation from the results of correlational research. It is important to consider contextual factors, etc. when interpreting research. For example, perhaps adolescents who live in violent contexts may listen to violent music to achieve a cathartic effect