Conventional marketing or sales messages begin with an effort to gain the audience's
A) attention.
B) money.
C) interest.
D) cooperation.
E) order.
Answer: A
Explanation: A) Conventional marketing or sales messages follow the AIDA model: attention, interest, desire, action. That model begins with getting the audience's attention.
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If you're writing an unsolicited proposal, you may have to
A) convince readers that a problem exists that must be addressed. B) analyze the client's business in light of the competition. C) follow the requirements in the RFP exactly. D) enumerate the client's options regarding such business decisions as product-line expansion. E) specify exactly the type of work to be performed.
Homogeneous societies have historically been resistant to migration, why now are many becoming more accepting?
a. In order to attract higher skilled labor b. Border protection has become too hard to police c. To maintain current working age population levels d. More job opportunities are available
A person who pretends to be an agent
a. is personally liable to a third party. b. binds the principal. c. binds the third party. d. has the power of ratification.
Fred Evans was robbed and beaten as he tried to get into his car which was parked in the garage next to his office building. The garage is owned by the landlord for his building and operated by Park America. Fred has noted cots in the remote corners of the garage and shopping carts filled with clothes and cans. Tenants have been approached in the garage by vagrants seeking money. Fred: A) Has no
rights of recovery for his injuries from the landlord or Park America. B) Can probably recover from both his landlord and Park America. C) Can probably recover from Park America but not his landlord. D) Can probably recover from his landlord but not Park America.