According to the Institute for Public Relations, a good objective ________

A) describes a specific public relations action
B) refers to "ends," not "means"
C) is a general statement of anticipated results
D) is inexpensive
E) specifies only one target audience


Answer: B

Communication & Mass Media

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Organizations today consider listening skills to be the least of their concerns in selecting and promoting employees

Indicate whether the statement is true or false

Communication & Mass Media

______ is the main reason why nonsummativity occurs.

A. Interdependence B. Homeostasis C. Equifinality D. Synergy

Communication & Mass Media

The primary goal of a resume and cover letter is to discover how your interests are aligned with the interests of the organization.

a. true b. false

Communication & Mass Media

"To inform my audience about the four major elements in rope climbing" is an example of a

A. specific purpose. B. central idea. C. thesis statement. D. general purpose. E. speech topic.

Communication & Mass Media