Packard's "compelling needs" approach to the needs premise is based on his observations on the rapidly evolving advertising industry of the motivation research era

Indicate whether the statement is true or false


true

Communication & Mass Media

You might also like to view...

Facts are statements that, at least in theory, can be ________ by someone else

Fill in the blanks with correct word

Communication & Mass Media

Pornography in which people are shown having sex in real locations is termed _____________, whereas cheaply made pornographic movies that have no real plot, but simply string together a series of sexual scenes are termed _______________

A. hard core porn; soft core porn B. hard core porn; erotica C. realcore porn; gonzo porn D. realcore porn; obscenity

Communication & Mass Media

A style of leadership characterized by superiority, the giving of orders, and control over group members is the ________ style

A) laissez faire B) democratic C) management D) authoritarian

Communication & Mass Media

To give the gist of someone's statement in your own words is to

A. hypothesize. B. quote. C. testify. D. paraphrase. E. corroborate.

Communication & Mass Media