Today, large retailers dictate to their suppliers what should be made.
Answer the following statement true (T) or false (F)
True
Over time, retailer power has grown until large retailers, such as Walmart, are powerful enough to be able to dictate many aspects of the marketing mix to their suppliers.
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Information technology has enhanced the AP/CD process by:
a. eliminating invoices b. eliminating paper checks c. reducing the cost to process an invoice by up to 40% d. all of the above
What is value?
A. It refers to inexpensive merchandise. B. It is the relationship between desires and needs. C. It is the relationship between what consumers receive and what they have to pay for it. D. It is the relationship between what consumers have and what they want. E. It refers to the lowest price and the lowest quality merchandise or service.
Prime costs are the combination of direct labor costs and factory overhead costs
Indicate whether the statement is true or false
Which of the following is a disadvantage of using weblogs as a source of information about
competitors? A) Blogs are written by customers and hence biased. B) The information contained in blogs is not verifiable. C) The information contained in blogs is expensive to obtain. D) Blogs do not offer any information relevant to competitors.